How can you achieve significant profit from Europe?

You have a choice of routes for achieving sales in Europe.  You could try signing up distributors at trade fairs and through trade delegations.  You could choose the high-risk, expensive route of setting up an office somewhere on the continent and recruiting people to staff it.  Or you can outsource your sales operation to Sales Force Europe’s proven, professional, pan-European and immediately available team.

1) Outsourcing: your powerful route to results and success
With many years of experience, the Sales Force Europe team will bring you thorough knowledge of the markets in the countries where they are based.  As SFE is currently selling into the top European IT and communications distributors and resellers in their home markets you can have access to market opportunities not available to normal businesses.

You can profit from our strong personal relationships with the decision makers and buyers in service providers and sales channels throughout Europe, thus accelerating your time to revenue.

Leading edge, high-tech companies successfully use Sales Force Europe as their outsourced sales organization, enabling them to penetrate the European market faster, more cost-effectively, and with better local coverage than if they employed their own full-time team.  For the price of one full-time sales employee SFE can provide four, senior, in-country technical sales resources who will be selling for you within a month.

2) The costs of setting up and manning a physical office
Establishing an overseas sales office is a viable option for large organizations with deep pockets. It has been estimated that it can cost over US$1million in the first year to locate, set up, stock and man even a basic overseas office.

When you don’t have good contacts in an overseas market it is difficult to perform a detailed study of the risks and opportunities on which you can make an informed decision.  Therefore you cannot make a credible business plan that shows your backers your chances, and the costs, of success or failure.

As can be seen from the ‘Market Entry Timeline: Direct Team’ diagram above, your sales (the blue ‘Revenue Ramps’ line) only start once you have hired the European Sales VP and they have started building their sales team.  From then you can have 9-18 months of high costs before you start to see any results.  And, of course, the people you have hired may fail you, leading to further expense, delay and stress in replacing them.

3) The stress of finding and managing distributors from a distance
Often believed to be a low-cost way of entering a new market, it can involve considerable headache and expense to locate and then manage effective distributors.  In the long run it could turn out fruitful but, inevitably, some of the channels you try will fail you and you will have to start your search again: giving you more expenses and stress. All this extra work means that you will be taking your eye off other important parts of your business.

SFE adds intelligence and speed to your market entry.
Specialized in working closely with high-tech companies, we can advise you on the most cost-effective way to enter the European market, help you develop a detailed plan, and then rapidly bring you dramatic results and significant success for minimal investment. You can see from the the ‘SFE Accelerated Timeline to Revenue’ diagram above how your sales revenue can start flowing in within months of taking on our powerful and flexible team of in-country technical sales partners.  You have the benefits of profitable sales without the headaches and costs of managing a team of sales people and channels from a distance or setting up a branch office.  Once engaged, if one of your in-country SFE sales resources is not achieving the success you expect, we can replace them swiftly and smoothly or simply move on to a new market.